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Internet
marketing by
Internet
marketing is also known as online marketing. It refers to marketing and
advertising efforts to drive direct sales via electronic commerce with the use
of the internet or web. That is to say, it is a kind of advertisement for goods
and services online that are aimed at directing prospective customers or
clients to an electronic commerce shop. A business can be promoted with
internet marketing alone or with internet marketing and other traditional means
of advertising such as the television, magazines, radio, and newspapers. Here is straight forward explainer video that explains internet marketing.
There
are different techniques used in internet marketing to obtain an excellent
result. Each of the techniques can be applied alone or in combination with
others. Internet marketers usually pick one or more techniques for use in their
internet marketing campaign. Some of the different techniques are discussed
below:
• Email Marketing- This is one of the
oldest forms of online marketing technique. It is the act of directly sending a
commercial message to a group of people via email. It requires the building of
an email list, trust, loyalty, and brand awareness. Email marketing campaign
comprises email messages sent to display ads, solicit sales or donations and to
request a business. A lot of professional online marketers still use this
method today even though it has lost popularity since the coming of social
media networks.
• Paid per Click/Paid per Action
Marketing- This is a form of online marketing where you make banners or write
an ad text. This is then submitted to different websites that have lots of
viewers so it can be displayed on their site for them to see. You have to pay
per click or per action on your advert (i.e. each time a visitor to the website
click on your banner or ad text). This advert can also be placed in the
different search engines too as they receive lots of viewers on a daily basis.
• Search Engine Optimization
Marketing- This involves the various techniques used to increase the number of
organic (natural) traffic to a website by ensuring the website ranks high on
search engines’ search results. Here, a lot of professionalism comes to play as
you will have to do some keyword research (research on the actual search term).
One will also have to understand how search engines work and do a lot of
backlinks (inbound links).
• Social Media Marketing- This is the
process of promoting your goods and services via the social media networks. The
main aim is to get website traffic or gain attention. Social media marketing
can easily go viral. It is one of the best techniques of internet marketing.
The most used social media network for marketing is Facebook. The ads are
referred to as Facebook ads. You have to setup ads which are displayed Facebook
users and you pay Facebook per click or per action to your ads. You can even
target the kind of visitors that can see your ads.
In
order to be successful with internet marketing, it is important you consult the
professionals to help you get good results. Internet marketing is a bit
different from the traditional marketing. This difference is in the way the
marketing campaign is set up and what must be done to make it successful. So,
you need someone who is an internet marketing expert to help you succeed. Are
you wondering how you will get an internet marketer expert? You don’t need to
worry anymore as I am here to serve you.
I
employ the search engine optimization technique combined with the social media
and reputation management strategy. Reputation management is the act of
influencing an individual’s (or business’ reputation). It involves censoring of
negative comments and concealing the information of the sponsor of a message
(Astroturfing). I use the combination of the three techniques to ensure maximum
result and satisfaction for my clients. This method usually increases the
business brand awareness to lots of people and help convert customers. The bulk
of visitors online is found in social media or via search engines.
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